OUR BRAND - A CELEBRATION OF LOVE, FAMILY AND FRIENDSHIP
It's all in a name, and our brand, Rosara, was taken from Liz’s daughters Rosi and Clara who remind us that gardens are places where relationships are nurtured and that they are happy places filled with laughter and charm.
We believe that when we make our outdoor space more beautiful, we will want to spend more time in our garden.
We live in a country with changeable weather and many of us find reasons not to venture out or spend time building different spaces for different moments . In the UK, the interiors industry is vast with lots of offers but who does style in the garden well? Lots of companies design gardens, our parent company included, but whilst we have designed hundreds of gardens since we started twenty years ago, we have always struggled to readily source stylish accessories and furniture.
It is against this backdrop and fuelled by our passion for garden style that Rosara was created.
Rosara's purpose? To be a completely new concept in garden decor, offering stylish outdoor ideas to you - not in a one stop shop kind of way but as part of a guided catalogue - a selection of beautiful pieces to complement your home.
The passion for our company came from owner Liz Nicholson who wanted to serve the exterior market with more style. She coaxed her next door neighbour Jane to join the team. Jane came from Marks and Spencer as a buyer and already knew the ropes. We then employed Louise from Motorola Solutions to help us create our website and our gap year student Oli, who has been involved with everything from websites to photography.
We worked with a photographer called Steve from South Wales to help with our photography and we had the real privilege of borrowing Rousham and local clients' gardens for our photoshoots...so lucky!
Our suppliers come from far and wide, but our dream has always been to support UK production. We now have nine fabulous UK producers working with us on production and new product development, ranging from small artisans to the more established supplier.
In the UK we have enjoyed developing our artisans to supply product that will be durable in the garden. Where possible, we have selected a number of established UK suppliers who already supply top quality gear like Steve at SouthSea deckchairs who started work as a deckchair boy .....he knows his stuff and his chairs are very beautiful ...!
A Passage to India ...
Following a charity bike ride in rural Rajasthan, Liz came home inspired by the natural and architectural beauty of India. She vowed to her friends that she would travel back within the same year and meet suppliers and so within five months on a warm September morning, Jane and Liz found themselves in the most hectic traffic jam with thousands of cars trying to approach one of India's largest trade fairs in the world. They only had 48 hours so decided to abandon the car and walk ....it only took 50 seconds before they realised their error and were rescued by a lovely local couple who nearly carried them to safety at the edge of the highway. This was the beginning of a very beautiful and cooperative relationship with India. We love the local manner and willingness to get it right, the enthusiasm for selling goods and ultimately the incredible craftsmanship....borne of a society where time has a different pace and beauty is still revered.
We have 20 suppliers in India, many of them very small, working as 50:50 cooperatives and women-run cooperatives such as our textile supplier from Kashmir.
Hardworking to bring best value
Creative to bring inspiration to your home
Caring we ensure that you are looked after at all points in your Rosara journey
Innovative if the market needs the product, we develop it
Everyone cares but we really really care about our planet ...one of our lovely gardeners Barb at Rosara HQ always says "the planet will be fine it will still be there after humans have become extinct!" Food for thought, so what are we doing to balance our impact? Our offices are heated with waste pallet wood, our electricity comes from a massive PV array on our warehouse roof, our packaging is all recyclable and recycled where at all possible. Every cardboard box we buy is from recycled paper. All our waste packaging (and sadly there is some) goes to be recycled and in many cases we shred it and use it in the packing process ourselves.
Our holding company harvest all of our rainwater which we use to grow our beautiful plants at Nicholsons.
What do we give back? At Rosara we are passionate about a balanced world both ecologically and economically. We believe that the way out of global poverty is through education ...giving all an equal chance to improve their prospects. At home we support schools in East Oxford which rather surprisingly have some of the greatest poverty challenges in Britain. We have built three education gardens in Blackbird Leys and one relaxing garden at the worthwhile charity Intovarsity and most recently we have planted a forest in Iffley school with the Berkeley Reafforrestation Trust for their forest schools education programme.
Overseas we support Rafiki Foundation in their education programme. Last year we gave up to 10 students a tertiary education encouraging these young people to stay in their home country and give back to their communities the benefits of their education. We are particularly passionate about supporting girls as there is such strong research to suggest that if you educate girls, you educate a community.