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The white and gold lantern

A Celebration of Love, Family and Friendship

It's all in a name. Our brand, Rosara, takes its name from Liz and Niel’s daughters, Ro and Clara. Rosara reminds us of family: gardens are places where relationships are nurtured and they should be filled with love, laughter and joy.

 

It is against this backdrop, fuelled by our passion for garden style, that Rosara was created.

OUR INSPIRATION

We believe that when we make our outdoor space more beautiful, we will want to spend more time in our garden.

 

We live in a country with changeable weather and many of us find reasons not to venture out or spend time building different spaces for different moments. In the UK, the interiors industry is vast with lots of offers but who does style in the garden well? Lots of companies design gardens, our parent company included, but whilst we have designed hundreds of gardens since we started twenty years ago, we have always struggled to readily source stylish accessories and furniture.

 

Rosara's purpose? To be a completely new concept in garden decor, offering stylish outdoor ideas to you - not in a one-stop shop kind of way but as part of a guided catalogue - a selection of beautiful pieces to complement your home.

OUR PEOPLE

Liz Nicholson, Managing Director

Liz is passionate about our customers and is very happy to see people wandering through the plants and sitting on the new range of furniture. Nicholsons is about an experience –  We are all keen to welcome customers and share our love for horticulture, outdoor living and food. A garden designer by day, Liz is always happy to consult with you and help you on your projects.

Jessica Latham-Warde, Rosara Manager

Building the brand from scratch alongside our director Liz, Jess is the driving force behind Rosara’s success over the last year and has been working tirelessly with her team to make sure all of our products are unique and of the highest quality.

Learn More Here

Nadia Cheddi, Shop Manager

Since joining us, Nadia has been providing great customer care with a level of knowledge and efficiency second to none.

With a successful background in retail management, Nadia brings fresh ideas and thinking to our shop and is always on the lookout for new products, items, suppliers and artisans to add to our collection.

Learn More Here

Chris Ash, Rosara Assistant

Chris is the latest addition to the Rosara team and brings a wealth of positivity, energy and drive to the company. Chris runs our Rosara marketing department to ensure our online shop is just as stylish as the one we welcome customers to onsite.

Our Ethos

Hardworking to bring the best value to customers, and to go above and beyond

Creative to be inspiring

Caring customer relationships begin with the sale, we look after customers to give advice and guidance

Innovative if the market needs a product, we develop it

Teamwork we strive to treat others as we wish to be treated. Teamwork is a huge part of Rosara, and the expectation is that when someone asks for help, we offer. Offer support for colleagues and be open with your manager for any concerns that you may have. Be respectful of different opinions

Solution think solution not problem. Instead of talking to someone about a problem, try and think of a way to solve it, then make a proposal. Positive problem solving helps colleagues and longer-term productivity

Focus maintain concentration, break times are for chatting so keep focused on your work instead of distracting yourself and others in work time

Energy keep energised to customers and colleagues. Always be willing to help

Green we strive to be as environmentally conscious as possible. This means thinking before printing, reusing cardboard packaging, not using or buying plastic and being environmentally thoughtful when sourcing goods.

Our Suppliers

Our suppliers come from far and wide, but our dream has always been to support UK production.  We now have nine fabulous UK producers working with us on new product development, ranging from small artisans to more established suppliers.

 

In the UK, we have enjoyed working with our artisans to supply products that will be durable in the garden. Where possible, we have engaged with established UK suppliers who produce high-quality products that we love. We are proud of our working relationships with suppliers like Steve at SouthSea deckchairs, who started his working life as a deckchair boy .....He really knows his deckchairs, and the SouthSea products are absolutely beautiful. 

Our Environment

We care deeply about the environment and work hard to balance out our impact on the planet. We heat our offices using a biomass boiler, power our electricity from solar panels on our warehouse roof, water our plants using harvested rainwater collected in our reservoir, and are constantly looking for ways to improve our practices right across the business.

 

In Rosara, we work with our suppliers to reduce packaging waste coming in to Nicholsons, and to increase the recycled and recyclable content of essential packaging. We are expanding our list of UK based suppliers and work directly with our craftsmen abroad to ensure fair and safe working conditions are being met when we have to source abroad.

Social Responsibility

What do we give back? At Rosara, we are passionate about a balanced world, both ecologically and economically. We believe that the way out of global poverty is through education ...giving all an equal chance to improve their prospects. At home, we support schools in East Oxford which, rather surprisingly, have some of the greatest poverty challenges in Britain. We have built three education gardens in Blackbird Leys and one relaxing garden at the worthwhile charity Intovarsity. Most recently, we have planted a forest in Iffley School with the Berkeley Reforestation Trust, for as part of their forest schools education programme.

Overseas, we support the Mara Tree Nursery near Naroq in Kenya, hoping that through our endeavours, some of the trees lost to this vulnerable ecosystem will be replenished.

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